Groupon’s Gnome takes omni-channel payments to a new level
Groupon, best known for its coupon-tastic website that allows consumers money off at a wide variety of locations and activities, has seemingly launched a POS system that aims to link its coupon business with a store’s payment technology.
Working as an all-in-one cash register, it allows a retailer to accept cash and card payments, while also printing and emailing receipts. It can also be used to work out multiple tax rates, manage menu and inventory items, view transaction history and issue refunds. So far, so simple. However, using BLE technology, it identifies passing consumers and potential customers who have a Groupon coupon stored in their mobile. It then allows for that voucher to be redeemed when a transaction is taking place without the customer ever needing to present a printed copy or their mobile phone.
Gnome also allows for merchants to share customer feedback with Facebook and Twitter, allowing for one-click email response for customer queries and problems.
“Gnome is an amazing piece of technology that plugs our merchants into the Web and helps them form relationships with every customer that walks in their front door,” said Groupon CEO Eric Lefkofsky when speaking to Bloomberg about it’s 98 per cent adoption rate amongst trial users. “When it’s complete, Gnome will serve as an operating system for merchants to rtun their entire operation and enable them to create real-time promotions that bring customers into their business when they need them most.”
While this isn’t directly payments related, bar it being a fully-integrated POS system, it’s a sign that even more businesses want a slice of the payments pie. And, by offering a full solution, it seems that these companies have the potential to muscle out some of the payments industry’s more established POS systems.