Innovative use of NFC in advertising

Silicon Craft Technology Rolls Out NFC-Enabled “Interactive Poster” in Asia

Innovative use of NFC in advertising

Silicon Craft Technology, an innovative designer and supplier in the RFID & NFC industry, has launched a new interactive poster application based on a passive NFC transponder IC with UART and 8 programmable GPIO interface. This product is targeted at the advertising and physical media market.

“Interactive Poster” is a new and easy-to-use application for electronic media content. It is designed for multiple and dynamic advertising content. Users can extract data simply by touching it with their NFC devices, downloading different vouchers and coupons, or connecting via URL and social media. Moreover, this application is suitable not only for “Interactive Poster” usage but is also appropriate for embedding in magazines, billboards, or other physical media. Traditionally, a general “smart poster” communicates with NFC-enabled devices when it is placed within a short range, but it receives only single content and also lacks interactive components.

The SIC4310, NFC enabler is the essential design reference for this application. It is a dual-interface ISO14443A transponder IC, interfacing with both RF and UART. This transponder IC provides 8 programmable GPIOs, is fully passive, and combines all functional features that can be accessed by NFC/RFID devices and can connect with an external UART device.

Additionally, the SIC4310 creates an NFC Bridge for different and various application requirements, such as embedded systems, medical and fitness devices, and others usages including the following:
•    NFC bridge for home appliances
•    Firmware upgrade via NFC
•    Metering/vending machines
•    Smart battery-less E-paper labels
•    Smart toys
•    Self-testing NFC-powered sensor patches (e.g. glucose)
•    Synchronization of fitness statistics

> Watch the video demo now

Interested to find out more about Silicon Craft Technology’s RFID and NFC solutions? Visit their booth at RFID World Asia 2014 on 23 – 24 April 2014, Level 4, Suntec Singapore!

About Silicon Craft Technology Co., Ltd

Established in 2002, SIC offers novel, custom, and standard design microchips for RFID applications and delivers products that carry high-value added features and superior overall systems performance. The products’ quality is endorsed by years of lasting partnerships. SIC’s reputation has been further solidified through its experience and expertise in the design and development of world-class foundry semiconductor manufactures of linear and mixed-signal integrated circuits.

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