A new report from MasterCard reveals that a fertile environment and advanced regulatory structure are the reasons behind UAE’s score of 37.9 on the MasterCard Mobile Payments Readiness Indec.
Unlike other advanced economies in the Middle East, the UAE still lags in consumer readiness. However, these two defining factors together create a clear direction for marketing mobile payments of all types to consumers in the UAE.
Here’s what you need to know:
- The infrastructure in the UAE is ready for mobile payments, though consumers are holding back
- Etisalat, the Emirates’ leading telco, has partnerships with MasterCard and RIM for mobile payments
- Consumer scores for each payment type were below the Index average â€” except P2P usage with 11 per cent compared to the average of 8 per cent