Here's an interesting article i found on Business Day, Nedbank, the fourth largest bank in South Africa has put a lot of effort focusing on the youth banking sector an it has paid off with a growing customer base of 13 percent since May 2013.
Their youth focus strategy could be described as a cradle-to-grave strategy that seeks to familiarise young people with the Nedbank brand. It is hoped that when they became adults they would continue to bank with Nedbank. Click here for the link to the article
Anton de Wet, managing executive for client engagement at Nedbank, stated that the bank had rolled out a number of initiatives, not only aimed at banking the youth but providing financial literacy that could help improve their financial wellbeing in the future.
Come see Anton de Wet, Managing Executive: Client Engagement at Nedbank share secrets on how you can improve customer uptake of new innovations and payment initiatives. Hear about how Nedbank succeeded with their 4U youth initiative only at Future Bank Africa 2014.
Futurebank Africa 2014 has an exciting agenda this year with top speakers from top companies sharing success stories , secrets and tips for how to make it in the African banking sector.