Download Presentation: The Co-Branded Card and Manchester United

The Co-Branded Card and Manchester United

Co-branded cards is nothing new within the cards & payments space, but how about a co-branded card with one of the world's most famous football clubs: Manchester United?

Well, Bank Danamon did just that and has achieved amazing results from their campaign. Cards & Payments Asia 2013 conference had the honour of having Ms Dessy Masri, Head of Cards, Bank Danamon to share her team’s experience on leveraging the loyalty of football fans for card business.

Download the presentation now >

From the presentation, you will learn:

  • The rationale behind the co-branding campaign with a football club
  • Why customer loyalty is an important factor in co-branded cards
  • It's more than just a card – customers need to be engaged throughout a campaign
  • It's not about the money – it's about the experience
  • Bank Danamon's all-encompassing promotional campaign

Download the presentation now >

Total Payments Asia 2013, will be held in Bangkok from October 8-9, gathering the key influencers and innovators driving this region's growth.

If you would like to get involved as a potential sponsor or exhibitor, please contact Melissa Ang at +65 6322 2756 or email for a customised proposal.

Alternatively,you may download the sponsorship brochure here.Find us on Google+

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About the Author

About the Author: A man of many words who's interested in the busy world of payment technologies and customer loyalty. You'll find me writing on Total Payments and Total Customer. .


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