PayPal Target Youth For Future of Payments

Payments company PayPal have started Battle Hack in a bid to inspire and capture youth into becoming interested in a career in app development – specifically PayPal’s app development.

The competition, designed to be a greulling battle between nations for the greatest ‘hacker’ in the world – although I’m sure that someone should point out to them that hackers don’t really create programmes, more break them.

Offering up a prize of $100,000 to the winner, along with an axe-shaped trophy and a Raspberry Pi computer, the aim seems to be to capture the youth talent and channel it into becoming the future of PayPal development – helping fuel their app infrastructure and innovate beyond their already expansive product range.

It’s a very clever campaign, especially as it draws upon everything stereotypically associated with the geekery surrounding hacker culture: video game, anime, music and film references feature plenty over on ther Battle Hack website.

But most importantly of all, PayPal have found a way to get those who will shape the future of technology interested in the payments market.

Find us on Google+

Tags: , , ,

About the Author

About the Author: A man of many words who's interested in the busy world of payment technologies and customer loyalty. You'll find me writing on Total Payments and Total Customer. .

Subscribe

If you enjoyed this article, subscribe now to receive more just like it.

Subscribe via RSS Feed Connect on Google Plus Join Our LinkedIn Group Connect on YouTube
Top
Geolocation