Visa Claims Tipping Point in NFC Payments

Visa have unvield a brand new advertising campaign for their services as they push forth claiming that contactless payments have reached a crucial “tipping point.”

The advert (above) has launched across 19 countries in Europe and is designed to highlight the convenience of contactless payments as an attempt to make it all “meaningful for consumers.”

This new push should help the adoption of contactless even more as Visa continue to be at the forefront of the technology in Europe.

Their partnership with TFL has meant that around 1,000 new users are making use of contactless for bus transport within London.

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About the Author: A man of many words who's interested in the busy world of payment technologies and customer loyalty. You'll find me writing on Total Payments and Total Customer. .


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