Having eyed up a lucrative avenue in mobile payments and mobile wallets, US fried chicken giant KFC have implemented a mobile wallet system to help customers pay for food before they even arrive at an outlet.
The move isn't unusual in the food sector, with both McDonalds and Starbucks having already implemented the measure in an attempt to attract more customers and ease the payments process for existing ones.
"When you have a very comfortable ordering environment, like a smartphone, you just order more," said Chief Executive of Airtag Jeremie Leroyer, who is responsible for building the payments app for KFC.
The mobile wallet payments system has been rolled out across ten locations in the UK on Wednesday, with the aim for it to be fully deployed across all outlets in the country. Shortly afterwards they want to have it out across the US and then to the world.
It's unsurprising that KFC has rolled out such a payments offer to customers as mobile wallets are growing, especially in the East.
Do you think that enough KFC customers will make use of the new service?
Could you see other restaurants adopting similar payment methods?
Let us know by leaving a comment below.
NFC, mobile wallets and mobile payments are playing a big part of the future of payments. At this year's Cards & Payments Asia 2013 we'll be looking at just how that future could pan out. You can find out more by downloading the brochure for free now.