Red Nose Day – along with the Comic Relief charity campaign – is a British institution that occurs ever two years to help raise money through the power of comedy.
Marking its 25th anniversary, this year's Red Nose Day raised a whopping Â£75 million – of which the majority of donations were made via mobile or online payment services from PayPal.
This is the first time such a figure has been achieved, with 62 per cent of payments being made on smartphones and tablets rather than computers or call-ins. The busiest time for donations was between 9pm and 10pm – when the Comic Relief show was being aired on BBC TV.
As PayPal UK's managing director Cameron McLean points out, this shows just how key mobile payments are to the future of the payments industry.
“The success of Red Nose Day shows what we’ve believed for some time: the future of giving is mobile,"said McLean. "More and more people are enjoying telethons on two screens: a TV to watch the show and a smartphone or tablet to donate and share on social networks.
“Comic Relief has made it incredibly easy for anyone to donate in a few clicks, and PayPal is proud to help, not charging the charity a penny for handling donations.
“Here’s to the next 25 years of Red Nose Day! I wonder how we’ll be donating in 2038?”
You can still donate to Comic Relief online if you haven't already.
Do you agree with PayPal UK's thoughts on mobile payments being the future?
Are you at all surprised by the public's reception to making donations via mobile?
Let us know by commenting below and taking part in our payments poll.
Mobile payments are growing in a big way and they form an integral part of Cards & Payments Asia 2013. If you want to make sure you aren't left behind in the mobile payments game in this lucrative emerging market, it's worth your while downloading the prospectus for free now or taking a look at the show preview.