Every year, it seems like people are forecasting another breakout year for NFC. However, time and again, roadblocks have impeded NFC technology from reaching the crucial tipping point. That is not to say that we have not made significant progress. Particularly in Asia, significant investments have been made to implement NFC ready infrastructure. In addition, there are more NFC-enabled devices in the hands of consumers today.
In this e-book, we gathered four varying perspectives of NFC professionals from different industries that are applying NFC technology through various applications. We asked them about the progress of NFC, and what it would take to propel NFC technology onward. The people we spoke to include:
- Seung-Hyun Jack Lee, Head – Mobile Planning Team, eB Card
- Ed Pasion, Loyalty Programs Head, Jollibee Foods Corporation
- Wahyudi, Founder, Yotomo
- Char-Shin Miou, Project Director, Chunghwa Telecom Co.
These individuals will be making an appearance alongside many other NFC experts as speakers at the NFC World Asia conference in April this year, which is co-located with Cards & Payments Asia 2013. If you'd like to hear from them, join us at the conference by downloading the brochure here.