Mastercard and Prime Research published the first global Mobile Payments Social Media Study, tracking social media conversations about mobile payments around the world. The study finds find that while there is a high volume of consumer interest in adopting mobile payments, there is also a lot of confusion over the wide array of choices available, as well as a fair degree of scepticism over security and widespread adoption.
The massive study tracked 85,000 conversations across social media platforms like Twitter, Facebook, blogs and forums over a six month period, across 43 markets in 26 languages.
- The most positive opinions are voiced from Asia-Pacific (China and Australia) and the United States, whereas the more sceptical regions are Europe and Canada
- Early adopters are divided in their opinions of mobile payment technology (58% positive/factual), whereas those yet to adopt are more positive (76% positive, factual), citing the benefits of innovation, convenience and speed.
- The biggest reservation about mobile payments lies in security and the feasibility of worldwide adoption. For examples, users in the UK have commented on the inconsistency in acceptance and concerns about when the technology would gain widespread adoption.
- In Asia, the highest volume of social commentary comes from China, Thailand, Australia, Japan and Singapore