What does innovation mean? The dictionary gives the definition of innovation as being "the development of new values through solutions that meet new requirements, inarticulate needs, or old customer and market needs in value adding new ways."
So the question is what inspires innovation?
Why not ask Mr Boniface Gitonga Mungania, Head of Business Development for Mpesa – a company that has proven that a little innovation and a great clientÃ¨le knowledge goes a long way.
Mpesa is a mobile-phone based money transfer and micro financing service for Safaricom , the largest mobile network operators in Kenya and Tanzania. Currently the most developed mobile Payment system in the developing world, M-Pesa allows users with a national ID card or passport to deposit, withdraw, and transfer money easily with a mobile device.
They really have done it right, considering that, Africa is seen as one of the top emerging markets – with a large, youthful population that is driving spending and attracting the attention of global investment.
2014 is certainly going to be a really big year with African countries leaping into the front runner position for overall growth potential. Already Mozambique is expected to grow by 8.4% next year; DRC is set to hit 8.2%; Ghana, 7.8%; and Cote d'Ivoire, 7%.
Mpesa has lead the way in the African Market and, if you want to know how they did it, they’ll tell you more about how you can leverage such growth at Future Bank World Africa where you can witness valuable content from Mpesa themselves.
Come see Boniface's presentation where he will share his expertise on How M-Pesa became the number one mobile money transfer service in Africa.
Don’t miss out, be apart of something extraordinary!