NXP focuses on secure element technology to beat the competition

NXPfocusesonsecureelementtechnologytobeatthecompetition

NXP, the clear market leader in Near Field Communication (NFC) industry, faces growing competition from competitors. Yet NXP President and CEO Richard Clemmer is confident of the potential growth in the NFC market, exclaiming that "there would be plenty of business to go around."

The Netherlands-based chip maker, who had dominated the NFC chip market in 2012, saw increase in NFC chips and secure elements sales, by a whopping 30%. This also paints an optimistic picture of the demands of using NFC technology in the future.

NXP has a strong track record of over 200 winning designs for NFC chips. This includes renowned Samsung Galaxy S III which contains NXP's PN65 NFC controller stacked with its embedded secure element. Since its release in last may, Samsung has sold more than 40 million units of the popular Android smartphones containing the PN65 from NXP.

Competitors of NXP are gaining market share through sales of its NFC controllers in the smartphone industry. However, Clemmer had the foresight for NXP to focus more on secure element technology such as embedded chips to store payment and other secure applications in NFC phones, being one step ahead of their competitors. He explained that focusing on the secure element provides a bullet-proof security where consumers will be comfortable through the usage of NFC.

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Find out how NXP are using their secure element technology to prevent payment. Join us at Cards & Payments Asia and Information Security World Asia from 24 – 25 April 2013 at Marina Bay Sands, Singapore and hear from Brintha Koether, Marketing Director Banking of NXP who will be sharing on "Staying a step ahead in the payment security ecosystem." Download our brochure to find out more.

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