Mastercard has recently signed a strategic partnership deal with C-Sam and also acquired a minority shareholding, following a deal that the two parties signed earlier this year in May to offer a white label mobile wallet solution to mobile operators, retail banks and payment providers in the Asia Pacific, Middle East and Africa regions. C-Sam offers back-end mobile wallet management platform, NFC support software and other related solutions. Yeong Mun-Ling, VP of Business Strategy from Singapore's carrier Starhub (which has recently launched a commercial NFC service in August this year) commented that C-Sam and MasterCard played a vital role in the development of Starhub's secure digital wallet service thereby enabling customers to conveniently shop, pay for transport, redeem discount coupons and use digital credit or debit cards securely with a single tap of their NFC-enabled smartphone.
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Join NFC World Asia 2013 from 24 – 25 April 2013 in Singapore, where C-Sam – the NFC in Action Partner, will showcase their latest products and solutions for you to drive your business growth in the area of NFC. Ms. Yeong Mun-Ling will also be speaking at the conference on the process of driving the adoption of NFC mobile wallets in Singapore thus far. View our programme here and register online to secure your seat.