UK’s answer to ISIS – EE, Vodafone and O2 give birth to Weve – but…

weve consortium vodafone o2 ee

Everything Everywhere, Vodafone and O2 have joined forces to create Weve, a joint venture which was initally proposed to be the UK's equivalnet of ISIS, but now according to Finextra seems to be mostly concerned with providing a standardised platform for mobile marketing.

As with ISIS in the US, the consortium seems to have discovered that the major issuers had no intention of sharing any of their revenues and so the JV, formerly known as Oscar, will now be primarily concerned with advertising.

Oh.That's not very exciting.

Operators turn UK bonking consortium into Google-killer

Register – ‎6 hours ago‎

The UK’s central clearing house for mobile advertising now has a name, and a logo. But you won’t find any mention of NFC, despite that being the original intention of the consortium before its rebrand as Weve, a business-to-business service “primarily aimed

NFC plays second fiddle to advertising in UK mobile consortium plans.

Finextra – ‎2 hours ago‎

NFC plays second fiddle to advertising in UK mobile consortium plans. 2 hours ago | 617 views | 0 smartphone. NFC payments are to play second fiddle to mobile advertising in the business model drawn up by the Project Oscar consortium of UK wireless

The UK consortium for mobile payments and ads is finally named: ‘Weve’

The Next Web (blog) – ‎4 hours ago‎

You may remember that we reported back in March that the UK’s three biggest mobile operators have joined forces to launch a new advertising network to provide targeted services for brands and it finally has a name – "Weve". The trinity of EE, Telefonica UK

UK m-wallet JV unveils ‘Weve’ brand name

Telecompaper (subscription) – ‎4 hours ago‎

The mobile wallet and marketing JV between UK mobile networks EE, O2 and Vodafone has been branded as ‘Weve’, reports Marketing Week. The Weve brand is said to represent the combination of their expertise and employees, and the weaving together

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