Download: How to increase the usage and penetration of payment cards in Egypt

How to increase the usage and penetration of payment cards in Egypt

Download the presentation to find out why the time is right for Egyptian e-commerce to take off.

Let's face it- everybody loves cash. And this definitely seems to be the case in Egypt, where payment cards penetration is only around 13% and the population seems largely wary of online spending.

Ahmed Hussein, Deputy General Manager of Banque Misr, shared his data surrounding the banking landscape in Egypt- highlighting the main reasons for the lack of trust in not only m-commerce but the banking sector in general. He identifies the key challenges that the banking sector faces in Egypt and why e- and m-commerce are set to increase in the near future.

If you enjoyed this presentation and want to learn more about the emerging card market in the Middle East, download this presentation now.

Comments

  1. Hitesh

    Hi Ahmed,

    Very good preso on Egypt’s payments scenario. I feel it is incentive for payments players/solution providers and ATM total outsourcing service providers to enter.

    For any player to come and establish business in Egypt following in sight is required.
    1. Govt support for foreign players in PAyments system.
    2. Policy for promoting Islamic Banking similar to the standards in Gulf region/countries.
    3. Govt policy for private and public partnership to accelerate payment modes such as E-commerce,m-commerce.
    I can recommend some players in these space for looking at Egypt market.

  2. sophie.roberts@uae

    Thanks for your comments Hitesh. You make some great points for people to consider if they are looking to get involved in the future of Egyptian payments.

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