Download the presentation to find out why the time is right for Egyptian e-commerce to take off.
Let's face it- everybody loves cash. And this definitely seems to be the case in Egypt, where payment cards penetration is only around 13% and the population seems largely wary of online spending.
Ahmed Hussein, Deputy General Manager of Banque Misr, shared his data surrounding the banking landscape in Egypt- highlighting the main reasons for the lack of trust in not only m-commerce but the banking sector in general. He identifies the key challenges that the banking sector faces in Egypt and why e- and m-commerce are set to increase in the near future.
If you enjoyed this presentation and want to learn more about the emerging card market in the Middle East, download this presentation now.