Viral Clothing- Social media impacts online retail




Online retailer Betabrands were reaping the benefit of social media on sales this week as reported in the Sydney Morning Herald this week.


Pictures of it's pinstripe hoodie had been floating around their website since February, but the company did not put it on sale until Wednesday of last week, two days after Mark Zuckerberg ruffled sartorial feathers by arriving at a pre-IPO road show in New York wearing a hooded sweat shirt to meet with investors in New York.


The next day, Zuckerberg’s sister Randi tweeted about Betabrand’s hoodie writing, “Inspired by Facebook’s IPO road show, Betabrand is now selling “executive pinstriped hoodies” Opening bell worthy? ;)”

To read the full article click here


To learn more about these technologies visit The Retail Technology Show Australia March 2013


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