India's e-commerce is currently limited to mainly people purchasing train, movie, flight tickets and electronic products which bring lower profit margins. Reported in Wall Street Journal, E-bay is trying to change the behaviour of Indian consumers as they attempt to influence more Indian shoppers to purchase high profit items like clothes and shoes. India's young population is among the most tech savvy in the world and their online behaviour is increasingly turning towards purchasing items online. Therefore, online retail giant eBay is quick to expand and consolidate its market position in India.
Keen to learn more about how eBay plans to enter emerging markets such as India? Then you need to be there at Online Retail World Asia 2012, from 26th April to 27th April, happening in Singapore. Jason Lee, Head of Southeast Asia and Middle East Business, eBay will be delving deeper into riding on the scene of ecommerce in emerging markets. So what are you waiting for? Sign up today!