#mCommerce: The Middle East opportunity

mCommerce: The Middle East opportunity Here's some tips from Euromonitor International on the opportunity for mCommerce in the Middle East. Ali Abbas, Euromonitor International's Senior Regional Consultant – MENA & Turkey was at the Mobile Money World conference in Abu Dhabi last May to share Euromonitor's insights. The presentation includes an analysis of the consumer segments ripe for mobile commerce, the potential impact of mobile commerce on traditional retail banking and financial cards, and research findings of mobile commerce strategies worth replicating in the Middle East market.

Download the presentation here.

If you found this presentation useful you might also like to download the Cards & Payments Middle East brochure to see what you can learn by attending the Mobile Money World Middle East conference.

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