Researcher at #UOWD comes up with a consumer focused #RFID solution

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Remember those  mornings where you scramble around the house frantically searching for the car keys and your wallet? As seen in the Gulf News, researchers in Dubai have come up with an ingenious solution to one of life's more annoying problems. They observed that RFID technology is widely used to keep track of things, but this use is mainly confined to the manufacturing or logistics sectors. By importing this technology and re-interpreting it for consumer use, RFID is now set to take off in daily lives of consumers.

Developed by a team from the University of Wollongong in Dubai (UOWD), the product merges both RFID technology and the up and coming NFC in the form of a handbag. Calling it the intelligent purse or iPurse, the users with this device will be able to track their misplaced items with their hand phones via a signal emitted from the RFID tag in their purse. Also they have developed a way to synched RFID tagged items with their email. This allows, for example, your umbrella to send you an email telling you to take it out based on a weather update form your local meteorology service. This innovative consumer-centric solution has attracted a major multinational company looking to do a product launch on a wide scale basis. For more innovative uses of RFID, join us at the 9th annual RFID World Asia conference from 25th to 27th of April!

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