Parag Rao, Senior EVP of HDFC Bank will be speaking on a panel about growing your cards portfolio by exploiting opportunities in emerging markets. You can download the brochure and check out the full conference program here.
He will be speaking about the reality of mass adoption for cards in India, Indonesia & China – Know the barriers to driving consumer awareness and uptake, locating viable market niches – what are the new & lucrative areas of investment and understanding your competition – capitalize on the competitive landscape to capture greater market share.
Mr. Parag Rao is a B.E. (Electrical engineering) and MBA (Marketing). Mr. Rao has a diverse experience of 19 years in Sales, Distribution & Marketing in the FMCG & Retail banking industry.
Mr. Rao has been associated with HDFC Bank since April 2002. He is currently Sr. Executive Vice President, heading the Credit Cards & Merchant Acquiring Services Business. In addition, he is a Board member of the Banks Internal Direct Sales Organisation.
Over the years in the banking industry, he has developed vast knowledge of technology trends, credit behaviour impacting the cards industry and also how to explore revenue opportunities and profitability through cost efficiency.
Do not miss this excellent opportunity to hear from Parag at the Cards & Payments.
Cards&Payments Asia takes place on 25-27 April 2012 at the Suntec Singapore International Convention & Exhibition Centre, Singapore.
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