Today's shoppers are being presented with a dazzling array of loyalty programs that reward everything from making purchases, to merely walking into a store, to "liking" a Facebook page online. And while consumers can choose whether or not to play the loyalty game, retailers can't. Without a robust loyalty program, retailers are often forced to compete on price alone, while cutting themselves off from the richest source of customer data now available. In this mix of new technology, new vendors and new programs, what's working? Download this insightful whitepaper from TIBCO Loyalty Lab to find out the 6 trends worth watching for:
- Game mechanics
- Social media
- Time-based posting
- Real-time marketing
TIBCO Loyalty Lab helps develop profitable and long-lasting customer relationships for some of the world's largest brands. Their on-demand loyalty platform supports end-to-end loyalty programs that can influence behaviour across all channels – mobile, social, online and in-store. TIBCO Loyalty Lab's deep loyalty knowledge base and technology solutions enable organizations to cultivate a deeper and sustained brand relationship with millions of their customers the day their programs go live.
To find out how TIBCO Loyalty Lab's solutions can help / improve your existing and upcoming loyalty programmes you have in your pipeline, visit them at Booth 4N01 at Cards & Payments Asia AND Retail World Asia 2012 on 25 – 27 April 2012! Pre-register online for your FREE visit to the exhibitions before 13 April 2012!