Coles winning the marketing battle with Woolworths

The well publicised clash of the supermarket titans Coles and Woolworths has given rise to an all out marketing war.

The battle lines have been draw across a number of key initiatives including price cuts on milk, fresh fruit and vegetables, through to unique offerings such as the Coles ‘Sports for Schools' and $10 meal campaigns.

 

"In January to November 2010, Woolworths invested $89.4 million in main media, but slashed that to $76.9m in the corresponding period last year. Coles, which has continued to secure market share against Woolworths, managed the feat with a smaller budget. In January to November 2010 it spent $71.6m, before dropping to just $62.6m last year, Nielsen AdEx figures reveal." read more here

 

Coles Marketing Director, Simon McDowell is showing himself as one of the leading marketing strategists in the country and will be speaking on "Reinventing Coles from the outside in and the inside out" at The Retail Show 2012

 

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Simon McDowell, Coles, marketing director

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