In an in depth interview with The Guardian, Nokia's Marko Ahtisaari explained the steps taken by the company to ensure their relevance in an industry which is now increasingly dominated by rivals such as Apple and Samsung. Ahtisaari influence in Nokia is compared to that of Apple's Sir Jonathan Ive, whose vision regarding design is supposedly going to push Nokia forward. Apparently he was behind the much heralded design of Nokia's Lumia model rage.
More importantly is that Nokia fully supportive of pushing NFC capabilities onto its future line up of Nokia Windows Phones. The decision makers at Nokia firmly believe that NFC technology will be a big part of the technological future therefore it has thrown its support firmly behind the technology. For example, in the future, users are going to be able to allow an "open" Bluetooth connection. What this means is that, future Nokia phone are going to be able to pair with any Bluetooth devices within seconds. This is along with thither benefits of NFC which is to facilitate mobile payments. Will this step allow Nokia to retake its position in the competition for smartphone dominance? Only time will tell.
NFC, a form of smart technology is predicted by industry insiders to alter the way we live, work and manage our personal finances. Just how much do you know about NFC? Find out more about this exciting smart technology at the 7th NFC World Asia exhibition and conference to be held on 25 – 27 April 2012 @ Suntec Singapore. Learn from industry bigwigs AND your counterparts about the growing presence of NFC in Asia! As a start, pre-register online as a visitor to this event to meet over 200 international exhibitors including Sony Corporation, NXP, Computime and many more! See you at NFC World Asia 2012!