Seen in the Deccan Herald, authorities in Delhi are pulling out all the stops to promote their new Smart Cards that are to be use on the public rail network, the Delhi Metro. The rail network, run by the Delhi Metro Rail Corporation is going to have a "Smart Card" week from 30th January to the 5th February 2012. This is done so as to promote the use of their new initiative of promoting their contactless smart cards for people to use the rail network often and also for tourists who visit the Indian city.
The initiative takes after the name of the new contactless payment system, the Smart Card. As part of this initiative, Delhi Metro Rail Corporation will set up special booths that will inform travelers of how using this new payment system can benefit their journey during the duration of the week. Commuters who use this system can benefit from not having to partake one of the main grouse of public travel, queuing up for a ticket. Along with time savings, commuters will be able to enjoy discount on their journey. The system is also being aimed at tourist as one of the schemes allows for unlimited daily rail travel on the rail network.