The Commonwealth Bank and Hoyts have partnered with Mastercard on a mobile app that allows cinema patrons to order food from their seats.
If the user's handset has NFC capability, they can also tap a QR code on their seat table.
Read more about this pilot here.
CBA will deliver presentations at both Cards & Payments Australasia, and the co-located NFC World Australia conference, in March in Sydney.
Hoyts will also be involved in the event, in a panel discussion on assessing the performance and value of prepaid products.